103: Story Planning Like The Martians Do!

Episode 103: Plan Like The Martians Do! If it's good enough to land rovers on Mars, it's good enough for us!

Story Planning: Explore the space between “what is” and “what could be” using storytelling methods to think differently when communicating new ideas with Paul Propster, CSUF alumnus and Story Architect for NASA/JPL’s Office of Formulation.

JPL partners with NASA and CalTech to create the United States unmanned missions to space such as MARS rovers.

Paul is a seasoned storyteller, strategy-lover, line-blurrer, dot-connector, and message-driven professional. With more than 25 years in strategic communications, Paul has helped clients across industries to tell their stories. From small, women-owned businesses to energy to technology to NASA, he partners with teams to cultivate a narrative that produces greater emotional investment in stakeholders. Since 2014, Paul has been the resident “storytelling architect” for NASA’s Jet Propulsion Lab’s Office of Formulation, spearheading the development and establishment of a storytelling culture, processes, and tools. He led the capture of an Earth mission (MAIA), a Heliopyhsics mission (SunRISE), and an Astrophysics mission (SPARCS). Also, he co-led the development and delivery of the 2018 Strategic Implementation Plan.

Paul is an old, salty surfer, mountain biker, music and movie lover, and enjoys spending as much time as possible at the beach. He lives in Southern California with his wife Laurie and his 3 sons.