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In “nonprofit” 501c3 organizations the 80/20 rule applies. 80% of all funding goes to 20% of the sector. This happens because much of conventional wisdom in our industry is false. In this podcast, you will find the truths, And those truths will set you free to success. Zoot Velasco is an employee of OCEAA and California State University Fullerton. The views expressed on this podcast are his alone and do not represent the views of OCEAA or California State University Fullerton.
Episodes

Jun 1, 2021
Jun 1, 2021
40 min

May 17, 2021
May 17, 2021
22 min
Episode 89 (Rebroadcast): We continue our Top 10 Most Downloaded Episodes.
What is innovation that transforms organizations? Peter Drucker defined innovation as "change that creates a new dimension of performance." But how does one do that? It is not what most people think it is. It is not some creative new thought and some wild idea that just happens to work. It is not thinking outside the box. It is eliminating the box, using the scientific method on a small scale to find what works, and then scaling it up. Zoot and the Gianneschi Center are in the middle of a research project on real innovation in small organizations. The G3X Conference this year is centered on the idea of innovation. Zoot discusses true innovation from his research and his own experience growing an organization 400% during the recession.

May 11, 2021
May 11, 2021
14 min
Episode 88: Part 3/3 of our series on Social Media Marketing:
Ben Whitehair is a champion for social change through art and business. He is a working actor in Los Angeles, Chief Information Officer of TSMA Consulting—entertainment’s leading social media management and growth firm—and co-founder of the premier business academy and coaching community for actors, Working.Actor. He is a serial entrepreneur, certified business/mindset coach, and a SAG-AFTRA National Board Member. Catch him on social media (@BenWhitehair on all platforms), grow your own social media at TSMAConsulting.com, or visit https://working.actor to learn everything you need to know to be a working actor.You may also know Ben as FBI Agent Banks opposite Matthew McConaughey in the film GOLD. He also stars in the major motion picture AMELIA 2.0, and recent television appearances include THE NIGHT SHIFT and recurring roles on BETTER CALL SAUL, GRIMM, MANHATTAN, and the TNT pilot MONSTERS OF GOD.

Apr 30, 2021
Apr 30, 2021
18 min
Episode 87: Part 2/3 of our series on Social Media Marketing:
Ben Whitehair is a champion for social change through art and business. He is a working actor in Los Angeles, Chief Information Officer of TSMA Consulting—entertainment’s leading social media management and growth firm—and co-founder of the premier business academy and coaching community for actors, Working.Actor. He is a serial entrepreneur, certified business/mindset coach, and a SAG-AFTRA National Board Member. Catch him on social media (@BenWhitehair on all platforms), grow your own social media at TSMAConsulting.com, or visit https://working.actor to learn everything you need to know to be a working actor.You may also know Ben as FBI Agent Banks opposite Matthew McConaughey in the film GOLD. He also stars in the major motion picture AMELIA 2.0, and recent television appearances include THE NIGHT SHIFT and recurring roles on BETTER CALL SAUL, GRIMM, MANHATTAN, and the TNT pilot MONSTERS OF GOD.

Apr 26, 2021
Apr 26, 2021
35 min
86: In this rebroadcast of one of the top 10 episodes of all time on our feed, we introduce you to the Queen of All Social Media, who spoke at our G3X Conference last August 2019. Stephanie L. Smith is the digital and social media lead at NASA’s Jet Propulsion Laboratory, where she oversees the social media team and tweets on behalf of the Curiosity Mars rover. She holds conversations with the public and with journalists about more than 20 space missions via Twitter, Facebook, YouTube, Instagram, Tumblr, Flickr, Giphy, and Reddit. A two-time Emmy and seven-time Webby Award winner, she was recognized by Time for running one of the “140 Best Twitter Feeds.” With more than 20 years of digital communications experience, this veteran of the “Let’s Go” travel guides, Idealab, and “Channel One News,” is always game for adventures that make great stories. Stephanie holds a degree in history from Harvard and mixes a mean #Marstini.

Apr 16, 2021
Apr 16, 2021
28 min
This is a rebroadcast of one of our ten most popular episodes of our program.
Today we take a break from our normal format of interviews. Instead, Zoot will give a master class on best practices of board development for community benefit organizations... No BS.

Apr 11, 2021
Apr 11, 2021
55 min
A Rebroadcast of one of our Top 10 Episodes of all time: Today we are broadcasting our G3X Zoom workshop on AB5 hosted on April 14, 2020, by Zoot Velasco of the Gianneschi Center, Sarah Efthymiou of the Public Law Center of Orange County, and Todd Hanson of the Orange County Community Foundation. Our presenter is Michael Olsen, the attorney specializing in AB5 issues for the Public Law Center.
California Assembly Bill 5 (AB5) extends employee classification status to gig workers. Companies must use a three-pronged test to prove workers are independent contractors, not employees. AB5 is designed to regulate companies that hire gig workers in large numbers, such as Uber, Lyft, and DoorDash but are making big waves with arts groups, truckers and many more. What does this law (and the supreme court decision behind it) mean to the social sector?

Apr 2, 2021
Apr 2, 2021
35 min
Part 2 of our rebroadcast of one of our top 10 most popular podcasts of all time.
There is a lot of information, and frankly mythology, out there about grantwriting. This week we start a two-part special on grantwriting with everything you need to know about how to do it effectively, and what people are saying about your grant after it gets submitted. We work with Victoria Torres Director of Community Impact at the Samueli Foundation who has produced grants, reviewed grants, written grants, and taught grantwriting in her former role at OneOC and currently as a professor at Cal State Fullerton (she knows the issues from all sides); Kim Sanchez, a Grant Professional Certified (GPC) of LetsGetGrants.com and yours truly, Zoot Velasco, a former CFRE who has written millions in successful grants, served on 30 grant panels, produced grants, and teaches the art of grantwriting.

Mar 19, 2021
Mar 19, 2021
43 min
Rebroadcast of one of our top 10 most popular podcasts of all time.
There is a lot of information, and frankly mythology, out there about grantwriting. This week we start a two-part special on grantwriting with everything you need to know about how to do it effectively, and what people are saying about your grant after it gets submitted. We work with Victoria Torres Director of Community Impact at the Samueli Foundation who has produced grants, reviewed grants, written grants, and taught grantwriting in her former role at OneOC and currently as a professor at Cal State Fullerton (she knows the issues from all sides); Kim Sanchez, a Grant Professional Certified (GPC) of LetsGetGrants.com and yours truly, Zoot Velasco, a former CFRE who has written millions in successful grants, served on 30 grant panels, produced grants, and teaches the art of grantwriting.

Mar 12, 2021
Mar 12, 2021
52 min
In this rebroadcast of our most popular episode of the first three seasons (And still in the top-ten of all time,) Zoot Velasco talks with Todd Hanson, Vice President of the Center for Engaged Philanthropy at the Orange County Community Foundation, recognized as a “center of gravity” for philanthropy in Orange County. OCCF has now awarded hundreds of millions in grants and scholarships since its inception in 1989. their dramatic growth has placed the Orange County Community Foundation as a stand-out among more than 780 community foundations across the nation, the 8th most active grantmaker among its colleagues, and in the top 10% in total assets. For more than 16 years Todd has provided support to some of Orange County’s most generous families, helping them achieve their philanthropic goals and inspiring effective and impactful giving. He visits more than 100 nonprofit organizations each year to stay informed on the latest programs, services, and results. He has more than 25 years of experience in nonprofits and is the former executive director of Camp Fire USA in Orange County. Todd and Zoot discuss the myths around fund development for organizations.
